A leading search marketing agency in New York City

We use sophisticated analytics and ROI-driven strategies to manage successful digital campaigns that reach the right customers at the right times.

Overdeliver and overcommunicate

Sure, the awards are nice, but what really drives us is making a lasting impact on our client's growth. We'll do whatever it takes to win, and make no mistake--we like to win.

Our zeal for excellence spills over into our belief in sustained communication with our clients too. Whether working with our team members in New York, Tennessee, Illinois, DC, or Georgia locations, consistent communication allows us to work proactively in order to analyze and strategize our campaigns.

Our partnership with SourceLink, a leading direct marketing and data management agency, allows us to provide capabilities in data management and omnichannel direct marketing along with our award-winning SEO, SEM, digital, social, and web services.

Let’s talk shop

We consistently exceed expectations with our holistic, data-driven digital marketing campaigns. If you’re ready to learn what we can do for your business, get in touch. Our team is always on the look-out for forward-thinking companies in search of visionary digital marketing.

Tools & Certifications


A Commitment to Education

The same commitment to excel for our clients prompts us to take a leadership role in our industry. Members of the senior management team also serve as instructors at New York University’s School of Continuing and Professional Studies. There, CEO Michael Coppola and V.P. of Client Strategy Ruben Quinones teach courses on Search Marketing to the next generation of digital specialists as part of NYU’s New Media Marketing program. In addition, Path also develops specialized corporate training programs in SEO and Social Media marketing for its client-partners.

The Path Difference


Every member of the team is committed to meeting our client's needs.


Regular reports and constant emails and calls ensure that our clients always know how their campaigns are performing.


We are relentless optimizers, constantly seeking to increase ROI.


We utilize best-in-class technology platforms and integrate them with client systems to produce deeper insights.

Ready For Exceptional Results?

Work with us to move your marketing in the right direction.

Contact Us